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Schema Markup Generator

15 schema types, three formats (JSON-LD / Microdata / RDFa), built-in Rich Results validator.

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Content
Commerce
Event
Business
Other
Media
Article

Blog post, news article, or general article. Powers article rich results.

Max 110 characters per Google.
1200px wide minimum, 16x9 / 4x3 / 1x1 aspect.
Required field missing: Headline.
Required field missing: Image URL.
Required field missing: Published date.
Required field missing: Author.
Recommended field missing: Short description. Google may show fewer rich-result features without it.
Recommended field missing: Last modified date. Google may show fewer rich-result features without it.
Recommended field missing: Publisher. Google may show fewer rich-result features without it.
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Article"
}
</script>
Paste inside <head> or before </body>.
Your draft schema and form data never leave this page. Everything runs in your browser.
15
Schema types
3
Output formats
Unlimited
Free uses per day
Browser
Runs in

What is the Schema Markup Generator?

A schema markup generator is a tool that builds the structured-data code search engines read to power rich results, knowledge panels, and the sitelinks search box. You pick a type (Article, Product, FAQ, etc.), fill a form, and copy the generated JSON-LD into your page. Google ranks pages with valid schema higher in many categories.

This generator covers 15 of the most common schema.org types, supports all three output formats Google accepts (JSON-LD, Microdata, RDFa), and validates your data against Google Rich Results rules before you copy. Everything runs in your browser. Your data never touches our servers.

How it works

Step 1
Pick a type
Choose from 15 schema types organized by category: Content, Commerce, Business, Event, Media, Other.
Step 2
Fill the form
Form fields are generated from the schema definition. Required fields are starred. Recommended fields show yellow warnings if missing.
Step 3
Copy the output
JSON-LD, Microdata, and RDFa rendered side by side. Click to copy, click to download. Validation issues shown above the output.

Features

15 schema types
Article, Product, FAQ, HowTo, Recipe, Event, LocalBusiness, Organization, Person, WebSite, Breadcrumb, Review, Video, JobPosting, Course.
Three output formats
JSON-LD (Google preferred), Microdata (inline HTML), RDFa (W3C standard). All Google accepts. Toggle anytime.
Rich Results validator
Required field check, recommended field warnings, headline length, FAQ minimum count, HowTo step count, breadcrumb depth.
Nested objects
Author Person, publisher Organization, offers, brand, address, rating. The form expands inline for nested data.
Live preview
Output regenerates as you type. No submit button, no roundtrip. Catches mistakes before you copy.
Pretty-printed output
Two-space indent, proper line breaks, copy-paste ready. Stripped of empty fields automatically.
Field hints
Each field has a hint showing the schema.org expected format (ISO 8601 duration, ISO 3166 country code, etc.).
Browser only
Form data, generated schema, downloads all stay in your browser. No server log, no telemetry, no analytics on the data itself.

Why this schema generator

Free with no quota

Unlimited schemas, no signup, no daily cap. TechnicalSEO's free generator caps at one type at a time and pushes you to a sales call for "advanced" types. We don't.

All three formats, side by side

Most generators emit JSON-LD only. We render the same data as JSON-LD, Microdata, and RDFa so you can pick the format your CMS supports best.

Built-in validator

Catches Rich Results blockers before you paste into your site: missing headline, FAQ with 1 entry, breadcrumb with no items, address without country code.

Browser-only privacy

Your draft product names, prices, FAQ answers, job postings stay on your laptop. Compare with Merkle's generator that sends every keystroke to their analytics.

Who uses it

SEO pros
Building structured data for client sites, agencies, in-house SEO teams.
Ecommerce devs
Product schemas with offers, ratings, brand, availability for shopping rich results.
Content marketers
Article and FAQ schemas for blog posts. Bumping CTR on knowledge content.
WordPress users
Generating JSON-LD when their plugin doesn't cover the type they need.

Real use cases

  • You added a recipe to your blog and want it to show in Google's recipe carousel. Pick Recipe, fill name + image + ingredients + instructions, copy the JSON-LD into your page head, and check Search Console in 7 days.
  • Your ecommerce platform's built-in schema is missing the brand and aggregateRating fields. Pick Product, fill the missing fields, paste over the broken plugin output. Rich snippets light up.
  • You launched a job board and need every posting to qualify for Google for Jobs. Pick JobPosting, fill the required fields per posting, paste the JSON-LD into your detail page template.
  • Your agency client asked for FAQ schema on 30 service pages. Generate the JSON-LD once, save the template, swap the questions per page. Two hours instead of two days.
  • You're shipping a recipe app and your CMS supports Microdata but not JSON-LD. Pick Recipe, switch to the Microdata tab, copy the inline HTML attributes into your template.
  • You read a guide that says HowTo schema needs 2+ steps but your CMS plugin only gave you one. Pick HowTo here, add all your steps, paste the result.

Compared with other schema tools

FeatureMolixaTechnicalSEOMerkleSchema App
15 schema types coveredYes109Plus, paid
JSON-LD outputYesYesYesYes
Microdata outputYesNoNoNo
RDFa outputYesNoNoNo
Built-in Rich Results validatorYesPartialNoPaid tier
Required + recommended field hintsYesRequired onlyRequired onlyYes
Free with no signupAlwaysYesYesTrial only
Browser-only (no data sent)YesNoNoNo

Frequently asked questions

Is the schema generator free?

Yes. Unlimited schemas, no signup, no daily cap, no watermark in the output. The form runs entirely in your browser. TechnicalSEO and Merkle put their generators behind sales gates or limit certain types; we don't.

Which schema types are supported?

15 of the highest-traffic types: Article, Product, FAQPage, HowTo, Recipe, Event, LocalBusiness, Organization, Person, WebSite, BreadcrumbList, Review, VideoObject, JobPosting, and Course. Together they cover every Google Rich Results category an average site will need.

What output formats can I export?

Three: JSON-LD (Google's preferred format, drop into a script tag), Microdata (inline HTML attributes for older sites), and RDFa (the W3C web data format). Click any tab to see the same data rendered in that format.

Does it validate against Google Rich Results?

Yes for the rules we can enforce client-side: required fields per type, recommended fields (yellow warnings), headline length limits, minimum FAQ entries (2+), minimum HowTo steps (2+), minimum breadcrumb items (2+). For full validation, paste the output into Google's Rich Results Test.

How do I add the schema to my site?

Copy the JSON-LD output and paste it inside a <script type="application/ld+json"> tag in your page's <head> or <body>. Most CMSs and frameworks have a way to inject custom head scripts. Microdata and RDFa go inline with the visible HTML.

Why does my FAQ schema not show in search?

Three common reasons. First, FAQ rich results were limited to authoritative sites in 2023, so smaller sites may not see them. Second, you need at least 2 question entries (we warn if you don't). Third, the FAQ must be visible to users on the page, not just in the schema.

Can I generate nested objects like author or publisher?

Yes. Article, Product, Recipe, JobPosting, and others have nested object fields (author Person, hiringOrganization Organization, brand Brand). The form expands inline so you fill the parent and child in the same place.

What is the difference between JSON-LD, Microdata, and RDFa?

JSON-LD lives in a script tag separate from your HTML. Microdata uses itemscope/itemprop attributes on existing tags. RDFa uses property/typeof attributes with a vocab. Google supports all three but recommends JSON-LD because it does not couple your HTML structure to your structured data.

Is my data sent to a server?

No. The form, the build, the validation, and the serialization all happen in your browser. We never see what you type. Your draft schemas, your product data, your FAQ answers stay on your device. Close the tab and the data is gone.

Can I import an existing JSON-LD to edit it?

Not yet, but on the roadmap. For this version, you fill the form from scratch. The output panel does have copy and download buttons so you can save your work as a .json file and rebuild later.

Generate schema markup now

15 types, three formats, built-in validator, free unlimited, no signup. Pick a type and start filling.

Open the schema generator
Built and reviewed bySaqib Zahoor, WeboTech Studio
Last updated:

The Schema Markup Generator page is built, reviewed, and maintained by the Molixa team. We use the tool we ship and update the docs when the behavior changes.