Blog
Tips, tutorials, and updates from the Molixa team
Marketing
Email Subject Lines That Get Opened (With Examples)
Your open rate lives or dies on the subject line. We break down the formulas that earn opens, length and emoji rules, the spam words to avoid, and what to test next.
Why Your Cold Emails Go to Spam (And How to Fix It)
Even a great pitch fails in the spam folder. We cover the content and technical triggers that flag cold emails and how to land in the inbox instead.
How to Format a LinkedIn Post That Gets Read
LinkedIn strips your formatting and buries weak hooks. This guide covers the line-break rhythm, hook, and spacing that make posts readable in the feed.
How to Calculate Marketing ROI (Formula + Example)
A 400% ROI sounds great until you forget COGS. This guide shows the marketing ROI formula, the gross-profit variation most marketers skip, how ROI differs from ROAS, and a calculator to run your own numbers.
9 Cold Email Templates That Get Replies
A 50-word email with the right structure beats a 200-word pitch every time. Here are cold email templates that get replies, plus the follow-up sequence most reps skip.
47 Email Subject Lines for Sales (Ranked by Open Rate)
The highest-opening sales subject lines in 2026 look like a boring note from a colleague. Here are the ones that work, by campaign type, with the spam words to drop.
LinkedIn Hooks That Stop the Scroll (With Data)
Stat hooks out-perform 'Stop doing this' imperatives by a mile. Here are the LinkedIn post hooks ranked by real engagement lift, plus how to format the post that follows.